THE ROLE OF OPTIMIZING DIGITAL OPERATIONAL SYSTEMS AND SOCIAL MEDIA IN BUSINESS DEVELOPMENT WARUNG JIK KERTI -
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Abstract
The development of digital technology encourages businesses, especially small and medium-sized enterprises (SMEs), to adapt and improve operational efficiency and competitiveness. However, many businesses, including Warung Jik Kerti, have not optimally utilized digital technology. This community service program aims to optimize digital operational systems and social media utilization for business development. The methods used include education, training, mentoring, and evaluation and monitoring conducted over 32 days. The program consists of digitalizing operational records using Microsoft Excel, training in social media content visualization, and developing a QR Code-based digital menu. The results show that all programs were successfully implemented, achieving 100% success, with positive impacts including improved recording efficiency, better data organization, enhanced quality of promotional content, and improved customer service. The optimization of social media also increased audience engagement and expanded marketing reach. In addition, the use of digital menus reduced operational costs and offered customers a new experience. Therefore, this program is proven effective in supporting digital transformation and sustainable business development at Warung Jik Kerti.
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